Walking around Naples in autumn and winter means immersing yourself in the magic of a tradition that unveils the soul of the city: nativity scenes – along alleys, in shops and museums.
Why are nativity scenes so important in Naples?
The nativity scene is no mere Christmas decoration for Naples, it is a genuine artistic and cultural legacy. Here the nativity scene is theatre, family ritual, reminiscence and innovation all at the same time. Its roots date back to the eighteenth century Baroque period, when Neapolitan aristocrats commissioned sacred subjects and commonplace daily scenes from highly talented sculptors, giving rise to a refined art form that has endured over the centuries.

Since then, generations of artisans have continued to fashion shepherds, angels, farmers, animals and everyday figures, making the nativity scene a symbol of the city. In fact, Christmas starts long before 25 December in Naples. Already in autumn the shops begin to throng with curious people, collectors and travellers searching for unique figurines.
Where is the famous street for nativity scenes?
The Via San Gregorio Armeno, in the heart of Naples’ historic centre, is known the world over as the street of the nativities, the “strada dei presepi”. It is a narrow, crowded alley onto which little stores and craft workshops open, often hidden behind doors or in cellars transformed into studios.
Master nativity scene artisans work all year round here, but autumn is the most evocative time, when the windows light up with new figurines and you are enveloped in the scent of resin and cork powder. As well as the classic terracotta shepherds, there is no shortage of surprises, as statuettes of contemporary characters appear alongside Joseph and Mary. You can find Michael Jackson, Maradona, Charlie Chaplin, Cristiano Ronaldo and even politicians and stars from Italian TV. The blend of irony and topicality keeps the tradition alive and in touch with the present.

Who are the most famous master artisans?
The Neapolitan nativity tradition boasts the only artisan school of its type in the world. Some families have been in the trade for centuries, with techniques handed down from one generation to the next. The workmanship is a complex art: the figurines’ heads and hands are often made of terracotta, the eyes of glass, the bodies of hemp and iron wire, the clothes hand sewn in fine fabrics.
Masters such as Giuseppe Ferrigno and Vincenzo and Luciano Capuano have made their workshops famous far beyond Italy’s borders and they have also collaborated with international museums. When you enter their workshops you witness a creative process that combines manual skills, passion and a dash of Neapolitan theatrics.

Beyond San Gregorio: where can you wonder at historical nativity scenes?
Not just shops: Naples has some of the world’s most fascinating collections of nativity scenes in its museums and churches.
- The Museum of San Martino: housing the famous “Cuciniello” nativity scene, a nineteenth-century masterpiece with over 800 figures, meticulous landscapes and spectacular scenery. It is considered one of the absolute peaks of Neapolitan nativity art.
- The Cloister of Santa Chiara: where you can admire an eighteenth-century nativity scene that mixes sacred scenes and daily life.

- The Church of San Lorenzo Maggiore: preserving a monumental nativity scene that attests to popular devotion.
To visit these collections is to journey through time, discovering how the art of nativity scenes has presented the story of Naples over the centuries.
What mood spreads through Naples in autumn and winter?
Wandering through the historic centre during this period is a unique experience. The medieval streets, already enchanting in themselves, are filled with lights, colours and voices. Tourists mingle with Neapolitans looking for the right figurine to enrich the family nativity scene.
Each craft workshop is a little treasure trove of creativity, and the artisans are often happy to tell anecdotes, demonstrate techniques and reveal curiosities. It is easy to get swept away by this lively atmosphere, where sacred and profane, tradition and modernity blend harmoniously.
Are there any curiosities relating to Neapolitan nativity scenes?
Yes, lots. One of the most distinctive is the presence of “unusual” figures in the sacred scenes. Along with the Magi and baby Jesus, Neapolitan nativity scenes often feature fruit sellers, innkeepers, washerwomen and even quirky characters such as Pulcinella (a typical Neapolitan figure of the commedia dell’arte). Their presence represents the people of Naples, telling the story of eighteenth century daily life.

Another curiosity is that some scenes include statuettes depicting political or sporting personalities, a tradition born to poke fun at contemporary events and to enrich the scene with recognisable characters at the same time.
What tastes can you savour in Naples in winter?
The nativity scene experience is complemented by the typical seasonal cuisine. As you walk through the alleyways, it is hard to resist the enticing scent of Christmas treats such as:
- Struffoli: little balls of deep fried sweet dough, covered with honey and coloured sprinkles.

- Roccocò: crunchy almond and spice biscuits, perfect for enjoying with a glass of sweet wine.
- Sfogliatelle: in crumbly or curly versions, with a semolina and ricotta cream filling, a classic Neapolitan pastry.
These flavours, added to the warmth of the alleys and the excitement of the markets, complete your immersion in the Neapolitan tradition.
Why visit Naples in autumn and winter?
Because this is when the city shows its most authentic face. Far from the summer heat, Naples becomes an open-air theatre where the tradition of nativity scenes intertwines with art, history and daily life.
It is not just a matter of admiring the decorations, but of participating in a collective ritual that merges sacred and profane, faith and irony, craftsmanship and popular culture. Neapolitan nativity scenes reveal the city better than any tourist guide. They are a lens through which to glimpse the soul of Naples.
Naples is not just sea and pizza. In autumn and winter it becomes an extraordinary scenario, where nativity scenes, artisans and traditional treats create a unique atmosphere. Visiting the shops on San Gregorio Armeno, admiring the museum collections and losing yourself in the alleys and markets means experiencing one of the most lively and fascinating of Mediterranean traditions. A traditional art that continually reinvents itself and that makes Naples an unmissable destination for people seeking genuine emotions.